A cookie is an element of data that a web site can send to your browser, which may then store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our web site. If you wish, you can usually adjust your browser so that your computer does not accept cookies. If you do this, you will still be able to browse around the site but any functions that allow you to add items to a basket, set up a new account or access an existing account will not be available. Alternatively you can adjust your browser to tell you when a website tries to put a cookie on your computer.
How you adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser programme your computer uses. Please remember, cookies do not contain confidential information such as your home address, telephone number or credit card details. Your browser also generates other information, including which language the site is displayed in, and your Internet Protocol address („IP address“). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our web sites. We do not use your IP address to identify you personally.
We use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to inform, optimise and serve ads based on someone’s past visits to our website and report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site. Cookies in use on the ercol website include those from Google Analytics, AddThis and Concrete5.